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The protector your carpet came with does not last forever
Most carpet is made with a fabric protector built into the fiber at the factory. It lasts several years, but it wears down with foot traffic and cleaning. Once it has worn off, the carpet stops cleaning up as nicely and stains stop releasing as easily.
Reapplying protector after a cleaning renews that defense. We use Maxim Advanced, which works a little differently from the familiar products that rely only on surface tension to make spills bead up. It is designed to fill the fiber rather than just coat the top, shielding the dye sites, the tiny crevices in the fiber that hold its color. A protected dye site is much harder to stain, so a spill has a far better chance of rinsing away at the next cleaning, including hot spills and spots that sat for hours.
Where it makes sense
- Homes with children or pets
- Traffic lanes, stairs and family rooms
- Light-colored carpet
- Dining chairs, sofas and other fabric furniture
- Area rugs, after they have been washed
- Before the holidays or a season of entertaining
To keep the cost down, protector can be applied only to the areas that need it most instead of the whole house.
Protector goes on after carpet cleaning or upholstery cleaning. It is applied to clean fiber, in the same visit.
How Protection Works
Clean First
Protector is applied to freshly cleaned carpet or fabric. Applied over soil it would only seal the soil in.
Apply Evenly
The product is applied across the area you have chosen: the whole room, or just the traffic lanes and the pieces that get the most use.
Protect the Dye Sites
The protector shields the places in the fiber where a stain would otherwise take hold, so spills are more likely to rinse out.
Renew on Schedule
We recommend reapplying about once a year, or every second cleaning if your carpet is cleaned more than twice a year.
What to expect from carpet and fabric protection
On the day
Protection is added to a cleaning appointment; there is no separate visit. Tell us when you book which rooms or pieces you want protected so the technician brings enough product. The usual preparation steps for a cleaning apply.
Afterwards
Treat spills the same way as always: blot with a clean white towel, do not scrub. The difference is that you have more time, and more of the spill comes out.
Honest limits
Protector is not a cure-all. It makes carpet and fabric stain-resistant, not stain-proof. Hot liquids such as coffee and tea can get past a protector that works by surface tension alone, and any spill left long enough will eventually soak in. Protector also does nothing for wear: it will not restore crushed or matted traffic areas.
On carpet that is near the end of its life, our technicians will suggest putting the money toward replacement instead.
From our job files
A carpet we have cleaned and re-protected every year since it was installed gave up a red stain with little trouble: the Surprise red-stain job. The longer explanation is in Protecting Your Carpet.








